The Contact Center is the linchpin of a company when it is about customer satisfaction. This is where the first contacts and inquiries are handled. The personal interface between customers and the company plays a decisive role in success because an excellent customer experience becomes a differentiating factor between competitors. The new ASC handbook highlights the current trends and challenges of contact centers and provides recommendations how to deal with compliance requirements and customer experience.
More than ever, technology is at the heart of business processes. In this context, contact centers are entering a new age and will have to deeply transform themselves in order to offer ever better quality of service and gain agility in their operations.
The transformation of contact centers should accelerate significantly in the coming months and affect all players in the sector (both large and small contact centers), particularly thanks to the contribution of the cloud, for example, which enables very high value-added projects to be deployed rapidly and at controlled costs.
The profound changes in working habits and the increasing use of digitalization are leading companies to change their organization and implement new systems to enable their employees to work in the best possible conditions. It is in this context that the notions of digital Workspace (focused on tools) and digital Workplace (focused on the workplace) are now fundamental in the evolution of corporate governance. More globally, the company is becoming virtual, dematerialized and professionals are now waiting for infrastructures and tools that allow them to carry out their digital transformation.
The recording of communications is no longer a need, but a real necessity that is becoming more and more common in many sectors of activity. The digital transformation accelerates the application of new regulations related to the protection of personal data and its conservation. Each need requires a customized migration to a 100% cloud infrastructure, respecting the constraints of each project at deployment.
Companies also articulate their needs, depending on the constraints that govern their sectors, according to the different compliance recording solutions. Marius Wantong, Chief Operating Officer of the French subsidiary ASC Technologies, shares with us some recommendations to ensure both the recording of communications in the cloud and its compliance.
The digital transformation of contact centers was sped up by lockdowns or stay at home orders and caused rapid changes. This transformation not only caused changes within the contact centers, but also with customer expectations. In the following, Eric Buhagiar, Managing Director at ASC, explains how the digital transformation changed the customer experience and what can be expected for the future of contact centers and customer services.
Large amounts of data from different channels accumulate in companies of every size everywhere every day. Analytics tools are helping to harvest valuable information from this data. By means of artificial intelligence, huge amounts of data can be assessed, and patterns and contexts identified a lot faster than human labor could. But what is the potential of artificial intelligence in analytics? Peter Schmitt, CTO at ASC, explains the advantages for contact centers, financial service providers, and public-safety organizations based on different usage scenarios.
The ways that contact centers engage with customers have changed with the emergence of mobile devices and omni-channel options. What hasn’t changed is the demand for prompt and efficient service, regardless of the communication channel. With a workforce optimization solution, you have access to a wealth of insightful information on contact center performance. So how to unlock the full potential of your customer experience with valuable insights into every interaction? Chris Wearne, Managing Director United Kingdom at ASC Technologies AG, gives some insights on what role Interaction Recording, Quality Management, Coaching & Learning and Analytics do play and how it is used by customers from ASC and Mitel.